Who I Help

I'm All About ROI

Marketing can feel like a black hole for your budget, leaving you juggling priorities and wondering what’s really working.

I help owners get unstuck by providing clear, objective advice and practical strategies to measure results.

Here’s how I help:

• See clearly where your marketing dollars are going (and whether they’re working)
• Make progress on those initiatives you're stuck on
• Get more from the people and teams you’re investing in
• Build marketing systems that create measurable impact

Think of me as your marketing translator and guide—cutting through the noise, avoiding the fluff, and focusing on the measurables that matters most for your business.

Helping You Shine While Managing It All

Being a marketing director today isn’t easy.

You’re expected to have all the answers—about ROI, agency performance, and what’s working or not. All while managing high expectations and tight resources.

I’ve seen both sides of this equation and understand the pressure of delivering results while juggling relationships with leadership, agencies, and your team.

That’s why I step in as an independent advisor, offering honest guidance to help you:

• Transform uncertainty into confidence in your marketing decisions
• Get clarity on what’s driving results (and what isn’t)
• Build stronger alignment between sales, marketing, and leadership
• Take control of agency relationships so they serve your needs
• Develop strong, internal marketing systems that support your goals

Think of me as your strategic partner—creating a space to voice your concerns, validate your thinking, and build the confidence to make bold moves.

When you lead with clarity and purpose, real transformation happens.