Practical Marketing Show Podcast
Here to help business leaders make common-sense decision — so you get more out of the time, talent,
Welcome. I'm using this page to house any notes, resources, and additional information I may have shared in the podcast.
- I post a video version of the podcast on YouTube here.
- If you have questions or feedback for the show, you can contact me here.
- Find the show on Apple Podcasts here
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QUIZ: Free Marketing Assessment
This is for business owners, CMOs, and marketing leaders who:
- Feel stuck—unsure if their marketing is actually driving results.
- Struggle with wasted time and money on strategies that don’t work.
- Want clarity—a clear plan to align teams, connect with customers, and grow.
Episodes, Summaries, & Resources
Episode 1 - 10 Simplified Rules of Marketing
In this solo episode of The Practical Marketing Show, Cary Weston walks through his 10 Simplified Rules of Marketing — a no-fluff, common-sense framework he’s refined over the past 15 years. It’s all about cutting through the jargon and helping businesses stop overcomplicating their marketing. Cary lays out why clarity, simplicity, and consistency matter more than cleverness, and he even shares a helpful tip for using ChatGPT as a customer lens tool.
Additional Information:
Episode 2 - The 5 Biggest Mistakes I See In Marketing
In this solo episode, host Cary Weston breaks down the five biggest marketing mistakes he sees businesses make again and again. Pulling from real-life stories and decades of experience, Cary explains how these common missteps can waste time, money, and opportunities — and more importantly, what to do instead. Whether you're in marketing, sales, or operations, this one’s packed with practical advice that’ll get you thinking (hello, idea treadmill!).
Additional Information:
Episode 3 - How To Define Your Marketing Priorities
In this solo episode, Cary Weston shares a foundational idea that started as an off-the-cuff comment and turned into a guiding philosophy: persuasive and prepared. Using his "clarity circles" framework, Cary walks through how businesses can make smarter marketing decisions by focusing on the stuff that actually sets them up for success. Whether you're brand new or decades in, this episode will challenge you to stop chasing noise and start building smart.
Additional Information:
Episode 4 - Don't Waste Money On A Website Redesign
In this solo episode of The Practical Marketing Show, host Cary Weston dives into one of the biggest money-wasters in marketing: website redesigns. With 25 years of experience, Cary shares practical, no-nonsense advice on how to approach a website redesign (or build) with purpose—so you don’t waste your time, budget, or sanity.
Additional Information:
- Insight Alignment Sprint Service
- "Website Success Series" Articles
- Free Marketing Assessment Quiz
- ChatGPT Exercise - Define Your Best Customers
Episode 5 - How A Buyer's Guide Can Improve Your Sales & Marketing Efforts
In this solo episode, host Cary Weston breaks down the power of a buyer’s guide—what it is, why it matters, and how to build one. Cary explains how this simple tool can make your sales process smoother, help weed out tire kickers, and turn your website into an effective, 24/7 sales teammate. Drawing from real-world client examples and a practical framework, Cary shows you how creating a buyer’s guide doesn’t just help customers—it can supercharge your sales team's time and impact.
Additional Information:
- Buyer's Guide Example 1 - Maine Solar Solutions
- Buyer's Guide Example 2 - Janell Bags
Episode 6 - Pricing Is Personal .. But It Shouldn't Be
In this solo episode, Cary Weston dives into the tricky, emotional world of pricing. He explains why pricing is so personal—especially for small business owners—and shares stories, tips, and strategies to help shift your mindset and charge what you're really worth. Whether you're selling salsa or services, Cary brings relatable insight and a practical path forward.
Additional Information:
- Casey Brown's book "Fearless Pricing"
Episode 9 - Creating a Marketing RFP
In this solo episode, Cary Weston breaks down the often frustrating world of RFPs—request for proposals—from both the business and agency side. Drawing on his 25+ years of experience, Cary shows how most RFPs miss the mark by being vague, bloated, or copy-pasted from templates. He lays out a clear, practical approach for businesses to write better RFPs that get better responses—and for agencies to stop flooding proposals with meaningless jargon. Whether you're writing or responding to RFPs, this episode is packed with tips to help you stop wasting time and start getting better results.
About Cary Weston
I have spent more than 25 years as an agency owner, marketing consultant, and coach. I'm a straightforward problem-solver who values old-fashioned common sense, accountability, and practicality.
Looking for marketing advice? I'm happy to talk.